Case Study: PMO/Strategy Solution

Solution Case Study: BCAT

BCAT is a business management solution for managing the IT investment process.

How ASM Helped: ASM focused on identifying critical parts of this complicated process and creating a clear, easy-to-communicate approach. Our team created unique sales strategies and tactics, complementing this effort with multiple targeted marketing campaigns to introduce BCAT to new customers.

What was the Impact? These efforts changed cold calls into warm calls, with potential clients being aware of the proper solution – enabling XLA to build out their pipeline in an incremental and logical manner.