Case Study: Service Solution
ASM worked directly with multiple XLA project managers and analytics SMEs to stand up and position a new business practice that will help us compete with any global company.
Patricia Todaro Bolin
Solution Case Study: Creating a new Practice
XLA wanted to create a new analytics capability and entered into a new technical partnership. They did not know how to differentiate and sell the new capability.
How ASM Helped
After conducting in-depth analysis of XLA’s previous analytics capabilities we positioned the new practice in line with XLA’s brand and typical approach. A strategic plan to integrate the new practice into all relevant work implemented with:
- Pre-written proposal language and graphics
- Print and web collateral
- Sales training
What was the Impact?
XLA began using the new capability to stand out as a partner and to give them the edge.