Case Study: Service Solution

ASM worked directly with multiple XLA project managers and analytics SMEs to stand up and position a new business practice that will help us compete with any global company.

Patricia Todaro Bolin

VP of Business Development , XLA

BDA LI

 

Solution Case Study: Creating a new Practice

XLA wanted to create a new analytics capability and entered into a new technical partnership.  They did not know how to differentiate and sell the new capability.

How ASM Helped

After conducting in-depth analysis of XLA’s previous analytics capabilities we positioned the new practice in line with XLA’s brand and typical approach.  A strategic plan to integrate the new practice into all relevant work implemented with:

  •  Pre-written proposal language and graphics
  • Print and web collateral
  • Sales training

What was the Impact?

XLA began using the new capability to stand out as a partner and to give them the edge.