Case Study: Software Solution
ASM helped us take advantage of a once-in-a-career opportunity with a laser-focused BD strategy and campaign to sell xTract to every Agency and organization that uses Einstein 3A.
Patricia Todaro Bolin
Solution Case Study: xTract
xTract was a new software that had not been sold to any government clients.
How ASM Helped
ASM focused on growing this software into a full-service solution. Our team created unique sales strategies and tactics, complementing this effort with multiple targeted marketing efforts to introduce xTract to a specific customer base. These efforts extended into pre-written proposal content and graphics.
What was the Impact?
These efforts differentiated the XLA cyber-security solution, making its unique features stand out. This helped change cold calls into warm calls, creating awareness for with information security officer of the proper solution and enabling to xTract sales team to build out their pipeline.